Superchief Gallery is Bringing Traditionalism Into the Future
Amongst the art gallery giants in NYC, Superchief stands out for its unique commitment to innovation, authenticity, and the convergence of traditional and digital art. Founded by Ed Zipco and Bill Dunleavy in 2012, this gallery has not only adapted to the changing dynamics of the art scene but has also played a pivotal role in shaping its future.
Originating as a traditional art gallery space in New York, Superchief made its indelible mark with a focus on digital art and counterculture. Over the years, it transformed into a hub for emerging artists, embracing the potential of Web3 technologies and the NFT space. The gallery serves as a testament to the intersection of traditional and digital, fostering a community that transcends geographical boundaries.
The essence of the gallery’s mission and vision unfolded in a recent discussion with key members—Cole Dorais (Gallery Manager), Emily Fornof (Head of Design), and Sabrina Chantel (Executive Assistant to the Director). Superchief Gallery prides itself on creating immersive experiences for both artists and visitors. Cole Dorais emphasized the gallery’s commitment to exploring diverse mediums and creating a space where artists can push their creative boundaries. The gallery’s interdisciplinary nature, rooted in both physical and digital art, allows it to seamlessly move between traditional and Web3 art, offering a dynamic platform for expression.
Authenticity lies at the core of Superchief Gallery’s ethos. The team highlighted the importance of building genuine relationships with artists, focusing not only on major collaborations with brands like Christie’s and the United Nations but also on smaller victories. The gallery sees each collaboration and partnership as an opportunity to guide brands on navigating the space authentically, ensuring meaningful engagement with the community. Superchief Gallery has expanded its reach globally through events like the Venice Biennale and NFT Korea. Emily Fornof shared insights into the gallery’s involvement in international conferences and partnerships, showcasing its dedication to connecting artists on a global scale. These efforts not only elevate the artists within their community but also contribute to a broader cultural exchange, bridging the gap between different art scenes.
In an insightful perspective shared by Sabrina, she shed light on the unique dynamics of working with larger brands. According to Sabrina, these brands often seek guidance when venturing into the space, underscoring the pivotal role their team plays in providing expertise. The team expresses a sense of privilege in being able to lead these brands and the trust they place in her team. “We’re really fortunate to be in that position to lead them and have the trust instilled in us to navigate the space effectively,” she noted.
Superchief Gallery emphasizes the importance of authenticity in engagements with the community. “Understanding how to engage with the community in ways that are authentic, meaningful, and with good intentions is crucial,” she explained. The gallery believes it’s a responsibility that comes with working alongside larger brands— not only guiding them but also ensuring that their interactions with the community are genuine.
As the gallery delves deeper into the Web3 space, collaborations with platforms like Foundation are at the forefront. Cole Dorais discussed the establishment of “verticals,” carving out specific categories and themed shows to offer artists a roadmap for their creative exploration. Superchief Gallery is not just participating in the NFT space but actively shaping it, providing artists with opportunities to redefine their work as art in the digital era.
Looking ahead, Superchief Gallery is gearing up for more experimentation with how artwork is displayed. Emily Fornof expressed excitement about exploring different ways of showcasing art, from adapting physical spaces around screens to experimenting with larger displays and innovative structures. The gallery’s commitment to pushing the boundaries of traditional display methods promises a future where art is not confined by conventional norms.
Superchief Gallery is not merely an art gallery—it is a dynamic force propelling the art world into new dimensions. Its commitment to authenticity, innovation, and global connectivity cements its place as a pioneer in the intersection of traditional and digital art. As the gallery continues to evolve, one can only anticipate more groundbreaking initiatives that will shape the future of art for years to come.
Written By Bleu Pablo
Interview By Nik VRSI & Bleu Pablo
Photography By Josh Sauceda
