Alter New Media Is Shaping the Future of Social Good With G.E.W in LAS vegas
Nadya Rousseau and Lauren Jones of Alter New Media build their business on the principles of purpose driven marketing. From grassroots to global, ANM bases its work in aligning with people and organizations geared towards social good and advancement. Most notably, their work stands as a reflection that powerful and purposeful work can and should be profitable.
Perhaps best embodied through ANM’s venture Purposeful Partnerships, Jones & Rousseau help non-profit organizations with for-profit strategy firms.“This ecosystem is primarily manifested through facilitated matches in strategic PR campaigns, and we have facilitated a number of them over the years, including for national nonprofits like The American Kidney Fund and when we partnered The Chill Foundation with NYC hip hop artist Miranda Writes.” With equal experience in promoting technological advancement, as in their work with Outer Edge (FKA NFT | LA), Jones & Rousseau have helped over 700 organizations and individuals redefine their brands to better reach their most enthusiastic clients. In their newest venture, Alter New Media is looking to share their expertise via Global Entrepreneurship Week.
“I have always been passionate about looking for ways to bring people together over innovation and impact. Being new to Las Vegas, I also had a need to familiarize myself with the unique architecture of the entrepreneurial communities here. When Lauren and I moved to LV from L.A., we had only one month to enjoy the city before the pandemic shut everything down. Consequently, we did not get to begin networking or engaging the community at the levels we initially hoped until mid-2022! When we learned about coming aboard the organizing team of GEW in 2023, we were all over it. We could not only leverage our skills for community building, event planning, and strategic marketing and PR, but we also had an opportunity to become more entrenched in the entrepreneurial ecosystem! It was 0 to 100, but I am here for it!”
Having existed since 2008 with chapters in more than 180 countries, GEW focuses on connecting young entrepreneurs to new resources via parallel networking, and professional guidance. With tools such as influencer marketing, press pitching, tailored marketing strategies, their experience in helping organizations reach new people most ready to resonate with their missions speaks for itself. Scheduled for November 18 through 24th, Rousseau and Jones’ hometown of Las Vegas is set to be a hotbed of new ideas leading into the new year, partnering with organizations who share their missions of promoting entrepreneurship, innovation, and inclusion. Keeping things exciting, ANM shows they’re more than prepared to continue this trend.
“We are presently seeking sponsors for Be You Brand. The event is for women in business and women entrepreneurs/ entrepreneurs. We’re also working on an influencer campaign seeking retro gamers for SumoShopStore. We’re working on educating the public on GEW and the opportunity to host events. We’re also working on PR and social media for our clients. We’re also working on Purposeful Marketers Academy, Transformative CEOs, and the book The Purposeful Marketer.”
Alter New Media is only poised for wonderful things, breaking new ground in activism, technology, and beyond.
